CRM & Sales Operations Manager

Crystalia Glass LLC is a U.S.-based manufacturer and provider of premium glass solutions, specializing in custom glass partitions for residential, commercial, and institutional projects. We operate a full-cycle model — from design and manufacturing to sales, delivery, and installation. We are strengthening our commercial function and looking for a CRM & Sales Operations Manager to own the CRM, the sales process and data quality across the full funnel, from first contact to order handover. This is a hands-on, senior individual contributor role with no direct reports. Employment Type: Full-time 8.30 am - 5 pm, NY (EST zone). Remote work. B2B contract (sole proprietorship status or corporate entity). Key responsibilities: CRM setup and process design Personally configure CRM fields, stages, reports and automation; scope complex changes and integrations for developers and test them before release. Define rules for each stage: goal, entry and exit criteria, required data and next steps. Set ownership at each stage and at handover, and agree SLAs for response time and escalation. Process control and data quality Audit deals to check that CRM stages and next steps match actual client communication. Monitor overdue tasks, stalled deals, missing next steps and missing loss reasons. Keep CRM data accurate and resolve recurring issues with team leads. Training Write short CRM instructions and train sales reps and team leads to manage deals correctly, including after every change. Reporting and analytics Build funnel reports and dashboards: conversion by stage, stage duration, loss reasons and SLA adherence. Measure the impact of process changes and share data with sales leadership and the Sales Effectiveness Manager. Automation and AI Use AI to analyze CRM data and prepare next actions for reps, with human review before anything reaches a client. Build AI workflows for the sales team and maintain AI agents and bots connected to the CRM.