Product Marketing & Growth Manager

At RealPlay, we're building the next generation of online entertainment. Founded in 2023, RealPlay is a fast-growing gaming company focused on creating engaging player experiences across sweepstakes casinos and innovative gaming platforms. We combine technology, data, creativity, and a strong monetization mindset to build products that entertain players and drive business growth. Based in Tel Aviv, we're a company of builders who move fast, take ownership, and aren't afraid to challenge the status quo. About the Role We are seeking an analytical, commercially minded Product Marketing & Growth Manager to lead our go-to-market (GTM) execution, self-serve funnels, and revenue optimization. In this role, you will bridge product strategy, performance marketing, and data analytics to scale acquisition, activation, and customer lifetime value. The ideal candidate combines sharp analytical thinking with a strong intuition for user experience. You will own and optimize player journeys, onboarding flows, and conversion funnels from first touch to high-value monetization. Working at the intersection of Data, Analytics, Marketing, and Monetization, you will direct cross-functional teams to maximize commercial performance, player lifetime value, and revenue growth. Key Responsibilities Own end-to-end product marketing and GTM strategy, translating user research, competitive intelligence, and data into differentiated value propositions. Define and execute inbound and outbound demand generation initiatives to nurture qualified pipelines and drive top of funnel velocity. Collaborate with UX/UI and Product teams to eliminate friction points in the user journey, maximizing conversion, activation velocity, and early retention. Define growth priorities and commercial monetization strategies across customer cohorts and product lines. Build and maintain conversion tracking, cohort analyses, and performance dashboards to forecast business performance and present actionable recommendations. Align cross-functional stakeholders across Growth Marketing, Product Management, Data/BI, and Commercial teams around unified KPIs. Mentor and develop team members across conversion optimization, lifecycle marketing, and product marketing. 4+ years of progressive experience in Product Marketing, Growth Marketing, Conversion Rate Optimization, or Commercial Growth roles Demonstrated track record operating in high-scale consumer platforms (Gaming, iGaming, or eCommerce). Proven experience leading end-to-end GTM launches,and customer onboarding overhauls that produced measurable revenue lift. Advanced understanding of behavioral funnels, activation milestones, and lifecycle CRM mechanics. Nice to Have Experience in Sweepstakes Casino, Social Casino, iGaming, or Free-to-Play gaming. Experience optimizing payment funnels, first-time purchase conversion, and repeat purchase behavior. Familiarity with CRM automation, lifecycle marketing, and player segmentation. Experience using AI-powered tools to accelerate analysis, experimentation, and growth initiatives. Strong understanding of player psychology, gaming engagement mechanics, and monetization strategies.