CRM Product Manager

About us Priority Software is a leading global provider of cloud-based business management solutions, serving over 10,000 customers worldwide. Our portfolio spans ERP, hospitality, retail, construction, and more, helping organizations of all sizes manage their operations and work more efficiently. We are an established Israeli software company with decades of experience in business software. As AI transforms enterprise software, we are integrating AI capabilities across our portfolio to solve real business problems for our customers. We are looking for a hands-on Product Manager to own and grow our CRM product, building on an existing customer base, revenue, and AI-powered capabilities. As part of Priority’s Product team, you will shape the product’s direction and drive its day-to-day execution: understanding customer workflows, defining solutions, and working with Product design and R&D to deliver improvements and measure their impact. Responsibilities Own the CRM product end-to-end, including vision, strategy, roadmap, and business outcomes. Define target customer segments, value proposition, and positioning based on customer needs and competitive insights. Lead customer discovery, working directly with customers and collaborating with Sales, Support, and Customer Success. Translate workflows and pain points into clear requirements, user stories, and acceptance criteria. Define and prioritize product requirements, aligning customer needs and business goals with relevant product teams. Collaborate with product teams to refine solutions, resolve open questions, review functionality, and track delivery progress through release. Build on the product’s existing AI capabilities, aligning its evolution with Priority’s broader product and AI strategy across lines of business. Shape the CRM’s role within Priority’s portfolio, identifying where integration with ERP and other products creates customer value. Track adoption, usage, and customer feedback after release, and use the findings to prioritize improvements. Partner with Marketing and Sales on go-to-market planning, messaging, and launches. Communicate product priorities, key decisions, and progress to senior leadership, customers, and partners. Requirements 3+ years of product management experience in B2B SaaS, with a track record of independently leading product initiatives from discovery through launch and iteration. Experience with CRM, ERP, or other business applications, with a strong understanding of business processes and user workflows. Experience owning a product roadmap and making prioritization decisions based on customer needs, business goals, and technical considerations. Ability to connect product strategy with hands-on execution, from customer discovery and requirements through launch and iteration. Experience working with R&D and Design in an agile development environment. Strong analytical skills and experience using product data and customer feedback to guide decisions. Ability to lead across teams without formal authority and align stakeholders with different priorities. Self-driven and organized, with the ability to move work forward in ambiguous situations. Excellent written and verbal communication skills in English and Hebrew, including the ability to present product decisions and trade-offs to senior leadership, customers, and partners. Experience building or managing AI-powered product capabilities – an advantage Experience defining target markets, product positioning, and go-to-market plans – an advantage Full-time position at Priority HQ, Rosh Ha’Ayin, with four days per week at the office.