Head of Marketing

Spines: #1 Fastest-Growing Book Publishing Platform in the U.S. At Spines, we’re rebuilding publishing for a new era: powered by technology and built around the author. Our next-generation publishing platform combines powerful AI with human expertise to help writers publish professionally across every format and in multiple languages. The tools we’re developing make a complex process simple, scalable, and author-first. Our mission is to make professional publishing possible for everyone, so no great story goes unheard. We’re growing a team of people who want to shape the future of publishing, driven by craft, purpose, and the opportunity to make a real impact for authors and readers everywhere. Ready to build what comes next and rewrite the future For creators around the world? Apply now. About the role: Spines is a leading technology company in the publishing industry and is currently one of the fastest-growing companies in the U.S. publishing market. Following tens of millions of dollars in funding and rapid global growth, we're looking for a Head of Marketing to build and lead our marketing organization. This isn't just another marketing leadership role. We're looking for someone who thinks like a business owner, makes data-driven decisions, builds high-performing teams, and knows how to drive growth at a global scale. What You'll Do Lead the company's marketing strategy and own growth targets. Manage large-scale performance marketing operations with significant media budgets. Build, develop, and mentor a high-performing marketing team while establishing scalable processes. Work closely with SDR, Sales, and Executive teams to align marketing with business objectives. Define the company's creative direction across both performance marketing and brand, including social media, website, and all digital assets. Analyze data, identify trends, and translate insights into business decisions and growth opportunities. Proven experience leading large-scale marketing operations with substantial advertising budgets. Deep expertise in Performance Marketing across Meta, Google, TikTok, Bing, and other acquisition channels. Strong understanding of creative strategy and what drives measurable marketing performance. Solid knowledge of SEO and GEO. Experience building, managing, and mentoring marketing teams. A highly analytical mindset with the ability to make data-driven decisions. At least 5 years of experience in marketing leadership roles. Experience designing and optimizing complex marketing funnels. Nice to Have: Salesforce ActiveCampaign Make or n8n Claude and other AI tools Trello or ClickUp