דרוש/ה Senior Growth Marketing Manager

About the Job Canopy (part of Netspark) is the leading AI-powered content filtering app that protects families and adults from harmful online content. We’re growing fast and looking for a data-driven, strategic, and hands-on leader to take ownership of our end-to-end growth funnel. This is a unique opportunity to join a mission-driven, innovative company at the forefront of "AI for Good." As Senior Growth Marketing Manager, you will sit at the intersection of strategy, creativity, and analytics - driving paid user acquisition, scaling retention, reducing churn, and maximizing customer Lifetime Value (LTV). What You’ll Do 1. User Acquisition & Performance Marketing Lead paid user acquisition strategies executed by external agencies across multiple channels (Google Ads, Meta, ASA, TikTok, X, ChatGPT etc.), managing monthly budgets exceeding $100K. Oversee external agencies and media vendors to ensure campaign performance and execution. 2. Retention, Lifecycle & CRM Strategy Analyze user behavior and cohort trends to identify churn points; design win-back flows, re-engagement programs, and cancellation flow optimizations. Build, test, and optimize multi-step automated journeys across Push Notifications, In-App Messaging, and Email (experience with Iterable is a major plus). Develop lifecycle programs centered on onboarding, trial-to-paid conversion, and long-term engagement to boost subscriber LTV. 3. Analytics, Data & Operations Own and optimize marketing tech stack, analytics, and attribution tools (AppsFlyer, GA4, Power BI, Google Play Console, Apple App Store Connect). Serve as the central cross-functional connector between Product, Data, Analysts and Design to align growth initiatives with company goals. 6+ years of Growth/Performance Marketing experience in D2C, subscription mobile apps, or B2C SaaS platforms. Proven track record scaling Paid Acquisition with monthly budgets exceeding $100K. Hands-on experience building multi-channel user journeys (Push, Email, In-App) via automated CRM platforms (Iterable strongly preferred). Understanding of mobile measurement partners (MMPs like AppsFlyer), GA4, Power BI, cohort analysis, LTV modeling, and churn diagnostics. Creative & AI-Savvy: Strong creative judgment for performance ads, paired with a passion for using modern AI tools to improve productivity and workflows. True team player with a proactive, "can-do" approach, exceptional collaboration skills, and a strong sense of ownership.