Marketing Manager (9-Month Maternity Leave Cover)

We are seeking an experienced, hands-on Marketing Manager to join our marketing team for a full-time maternity leave cover. In this role, you will manage digital marketing operations and campaigns, drive marketing automation and lead nurturing, and coordinate website and performance marketing activities across multiple channels. You will collaborate closely with Product Marketing, Sales, designers, and external partners to deliver high-quality marketing programs and materials. This is an opportunity to take ownership of diverse marketing activities within a global B2B technology company. Key Responsibilities Manage day-to-day HubSpot operations, including marketing automation, email campaigns, workflows, segmentation, and lead nurturing. Oversee company websites and landing pages, coordinating updates with external developers and supporting conversion rate optimization (CRO) and A/B testing. Collaborate with the external PPC agency on campaign execution, performance reviews, optimization opportunities, and marketing assets. Manage external agencies and freelancers across PPC, web development, HubSpot, and design, ensuring quality and timely delivery. Partner with Product Marketing and designers to create professional, brand-consistent marketing and sales materials. Independently plan and execute webinars end to end and support industry conferences and events. Use AI tools to streamline workflows, improve efficiency, and support ongoing marketing execution. 5+ years of B2B marketing experience in a SaaS or technology company - a must. Strong understanding of digital marketing, acquisition strategies, marketing funnels, performance metrics and analytics. Experience working with acquisition or performance marketing teams, analyzing results, and contributing to campaign optimization. Hands-on HubSpot experience, including marketing automation, workflows, segmentation, and email marketing - a must. Familiarity with Salesforce, including lead management, CRM processes, and marketing-to-sales workflows - a must. Working knowledge of GA4, including website analytics, conversion tracking, and performance measurement - a must. Experience managing external agencies and freelancers, websites, and landing pages. Hands-on experience with Canva and other design tools, including the ability to create and adapt marketing assets independently. Practical experience using AI tools in day-to-day marketing work. Excellent written and spoken English - a must. Independent, organized, proactive, and collaborative, with strong execution skills. Advantage: experience in AdTech and familiarity with n8n or similar automation tools.