PassportCard Hiring Marketing Automation Specialist

At PassportCard, we combine technology, data, and smart marketing to create a more precise and effective Customer Experience. This role is part of the Digital team within the Marketing department and works closely with the data, Product, and Development teams. If you're excited about working with Marketing Automation systems, analyzing data, building customer journeys, and turning data into processes that drive real impact - this is the place for you. What you'll do Ongoing management and operation of the Marketing Automation system Building, managing, and optimizing Customer Journeys Building and managing audiences, segments, and triggers Analyzing campaign and customer journey performance, and generating insights for improvement Defining measurement and tracking requirements with Product and Development teams Ongoing collaboration with Marketing, Digital, data, Product, and Requirements: What we're looking for Experience in Marketing Automation, Digital Marketing, CRM, or MarTech Experience building and managing Customer Journeys and Marketing Automation processes Experience working with GA4 and GTM Technical orientation and ability to work with development and product teams data analysis skills and ability to generate business insights Analytical thinking, independence, and strong learning ability High level of English Sounds like a fit? Send us your resume - we'd love to meet you! This position is open to all candidates.