Marketing Automation Team Lead

We're looking for a hands-on Marketing Automation Team Lead to lead our team and take our CRM and lifecycle marketing capabilities to the next level. This role combines strategic ownership, people leadership, and hands-on execution , offering the opportunity to build on our existing foundations, shape our marketing automation strategy, establish advanced data-driven processes, and drive customer engagement, retention, and business growth. Lead, mentor, and develop the Marketing Automation team, driving professional excellence and ensuring high-quality execution. Develop, own, and execute Pango's CRM and lifecycle marketing strategy , from planning and prioritization to execution and optimization. Design and optimize complex customer journeys, automated campaigns, segmentation, and personalized communications. Turn customer data and behavioral insights into business opportunities that drive engagement, retention, and growth. Collaborate with Marketing, Product, Data, and R&D teams to improve automation capabilities and leverage AI-driven solutions. 5+ years of hands-on experience in Marketing Automation, CRM, or Lifecycle Marketing. At least 2 years of direct people management experience , with a strong hands-on approach. Proven experience developing, leading, and executing data-driven CRM and lifecycle marketing strategies, preferably in large-scale B2C digital products or consumer-facing applications. Strong analytical and business skills, with the ability to translate customer insights into measurable results. Strong technical orientation, ownership, and excellent communication and cross-functional collaboration skills. Passion for AI , automation, and innovation, with a proactive mindset and a drive for continuous improvement. Hands-on experience with Braze . Experience with Mixpanel, SQL, APIs, webhooks, or marketing data integrations — strong advantage . Experience with AI-driven personalization, mobile app marketing, or subscription-based products.