E-commerce Director | Beauty | Rishon LeZion

Ready to own international D2C e-commerce with full P&L? A leading global beauty company with a premium brand is hiring a Director of International Websites. This is the #2 role in the E-commerce department, reporting to the VP, owning revenue, profitability and customer experience across Shopify stores in 12 international markets. What you'll do: - Own the international D2C P&L, business plan and forecasts per market - Oversee all Shopify stores: localization, pricing, payments and compliance - Own the commercial plan: launches, assortment, promotions and inventory - Lead the funnel, CRO, CRM and retention - Lead paid media, SEO and AI discoverability - Manage 6 direct reports and external agencies - Report KPIs and align with IT, ops, finance and marketing What we offer: - A senior, high-impact global role - Hybrid work - Keren Hishtalmut (study fund) Must have: - 8+ years in e-commerce / D2C, incl. 3+ years managing a team with P&L accountability - Multi-market D2C P&L ownership (ideally 7+ international markets, Europe preferred) - Deep hands-on Shopify experience, incl. multi-store / multi-market setups - Proven track record in performance marketing, CRO and lifecycle marketing - Experience leading in-house teams and external agencies - Fluency with GA4 and Shopify analytics - Excellent English Nice to have: - Shopify Plus - Background in beauty, personal care or premium consumer brands - International SEO and AI discoverability - Experience in a global company with local market teams Hebrew is not required.