GTM Engineer

Company Description Plnty is a collaborative workspace designed for concept development and design across multiple mediums. Powered by AI and advanced in-browser technology, it provides a flexible tool suite that supports personalized creative workflows. The platform is built to deliver production-grade output while reducing friction in the creative process. Plnty aims to empower individuals and teams to move from idea to execution more efficiently. As a growing technology company, it offers opportunities to shape the future of AI-driven creative tools. Role Description The GTM Engineer is a full-time remote role focused on enabling and scaling Plnty’s go-to-market initiatives through technical implementation and optimization. In this role, you collaborate closely with product, marketing, sales, and customer success teams to design and deploy tracking, analytics, and integrations that support user acquisition, activation, and retention. Daily tasks include implementing event tracking and tags, configuring data pipelines, maintaining marketing and sales tools, and troubleshooting technical issues impacting GTM performance. You will translate business requirements into technical solutions, create and maintain documentation, and provide guidance on best practices for experimentation and measurement. The role also involves monitoring key metrics, identifying opportunities for optimization, and contributing to a data-informed GTM strategy. Qualifications Strong technical skills in implementing tracking tags, event instrumentation, and analytics tools (e.g., Google Tag Manager, web analytics platforms, product analytics tools). Experience building and maintaining integrations between marketing, CRM, and data platforms (e.g., APIs, webhooks, data connectors). Ability to translate GTM and product requirements into clear technical specifications and solutions that support experimentation and measurement. Proficiency with web technologies relevant to instrumentation and integration, such as JavaScript, HTML/CSS, and browser-based debugging tools. Comfort working with data to analyze GTM performance, monitor KPIs, and identify trends or issues that require technical or strategic action. Effective communication and collaboration skills, with the ability to work cross-functionally with product, marketing, sales, and engineering. Experience in a SaaS, product-led growth, or startup environment, preferably in or adjacent to creative tools or AI-driven products. Bachelor’s degree in a technical, analytical, or related field, or equivalent practical experience. Self-directed, organized, and comfortable working in a remote, fast-moving environment with evolving priorities. Show more Show less