B2B Digital Marketing Specialist

A global technology company is looking for a hands-on B2B Digital Marketing Specialist to join its marketing team. This role is ideal for a marketer who enjoys moving between strategy and execution, can take ownership of multiple initiatives at once, and knows how to turn complex technical topics into clear, engaging marketing content. The position combines content, digital campaigns, email marketing, social media, and performance analysis. What you’ll own Develop and deliver content for organic and paid digital channels. Write, edit and adapt marketing materials, including technical articles, case studies and white papers. Plan and manage newsletters and automated CRM email journeys. Lead the company’s social content across LinkedIn, Facebook and blog platforms, including ghostwriting for executives. Build content plans with internal stakeholders and external agencies. Manage SEO and paid media partners and evaluate campaign results against KPIs. Monitor leads generated through marketing activity and work with Sales to assess lead quality and conversion potential. 4+ years of experience in B2B marketing, preferably in an international environment. Excellent spoken and written English. Strong copywriting and project management capabilities. Ability to prioritize and manage several projects in a dynamic environment. Analytical mindset, high attention to detail and strong follow-through. An advantage: experience with SEO, WordPress, AI-based marketing tools or Marketo. This position is open to all candidates.