Senior Brand Manager

Kendago is redefining how consumer brands are built and scaled in a fast-changing digital world. We combine proprietary technology, data, and creative excellence to build, own, and scale high-performing brands and offers, reaching millions of consumers every day. For 17 years, our product, data, R&D, growth, and creative teams have worked together in-house — moving fast, testing, learning, and making a direct impact. We’re entrepreneurial, collaborative, and always looking for what’s next. If you’re excited by meaningful challenges, rapid growth, and shaping the future of consumer brands, you’ll feel at home at Kendago. About The Role You’ll own the funnel strategy and optimization across our product verticals, leading the full cycle from spotting the opportunity to forming the hypothesis, running the test, and shaping the next move. You’ll work closely with Acquisition so the experience users get matches the intent that brought them in, and partner with Product, Data, R&D, Design, Marketing, and Customer Support to bring ideas to life. This role is for someone with a creative mindset and a bias for experimentation — comfortable challenging assumptions, moving fast, and learning in public. Our office is located in Kiryat Ono. This is a hybrid position, including two work-from-home days per week. Requirements : 3+ years of experience as a Monetization Manager, Growth Product Manager, Marketing Lead, Brand Manager or in CVR optimization for B2C products Hands-on experience in designing, running, and analyzing A/B tests to optimize conversion, engagement, and retention Direct experience in building and optimizing funnels at scale Deep business understanding, enabling you to identify growth opportunities and assess their impact on company objectives A data-first mindset, with strong analytical skills and the ability to turn insights into decisions Technical orientation : comfortable working with developers and tools like Mixpanel, JSON configs, or similar Familiarity with AI-driven tools for funnel discovery and optimization Creative mindset with a bias for experimentation and rapid iteration Responsibilities : Lead the creation, optimization, and personalization of funnels to achieve growth objectives at scale Understand customer behavior and pain points, leveraging data, user research, and experimentation to uncover opportunities Generate hypotheses, design experiments, and run continuous A/B tests, using insights to drive iterative improvements Monitor and analyze key business metrics, translating hands-on data analysis into actionable insights and impactful initiatives Work closely with the Acquisition team to optimize user acquisition strategies and integrate them seamlessly into growth funnels and product experiences Challenge assumptions and rethink the status quo, pushing for bold, creative approaches to monetization and funnel architecture Collaborate cross-functionally with Product, Data, R&D, Design, Marketing, and Customer Support to align strategies and deliver measurable business impact Show more Show less